Ramadan is also a time when Muslims are to slow down from worldly affairs and focus on self-reformation, spiritual cleansing and enlightenment; this is to establish a link between themselves and God through prayer, supplication, charity, good deeds, kindness and helping others. Since it is a festival of giving and sharing, Muslims prepare special foods and buy gifts for their family and friends and for giving to the poor and needy who cannot afford it; this can involve buying new clothes, shoes and other items of need. There is also a social aspect involving the preparing of special foods and inviting people for Iftar.
In many Muslim and non-Muslim countries with large Muslim populations, markets close down in the evening to enable people to perform prayers and consume the Iftar meal – these markets then re-open and stay open for a good part of the night. Muslims can be seen shopping, eating, spending time with their friends and family during the evening hours.
Source: http://en.wikipedia.org/wiki/Ramadan
See also: Sending Flowers, Online Florist, Florist